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Clinique iD Soho Pop Up
MISSION - Design Clinique’s first ever pop-up to launch the Clinique iD system and showcase the brand’s innovation and vision.

OUTPUT - One week of interactive customer experiences in Soho, NYC featuring skin tone identification, retail of tailored cosmetics and customized packaging. Promoted through influencers & UGC via an on-site photo booth.

ROLE - Executive Creative Direction for Gradient Experiential

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