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Avant-Garde Concept for a Tech Company in the heart of NYC

Hublot X Samuel Ross

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Hublot X Samuel Ross

MISSION - Produce the launch of Hublot x Samuel Ross collaboration watch Big Bang Tourbillon.

OUTPUT - An on brand totally orange pop up in the middle of Soho, a VIP party and a matching full façade covering at the Hublot flagship store on 5th Avenue.

ROLE - Production @WE MAKE POP

Mission
Design & build a pop-up experience housing the world's first NFT vending machine for NEON App reflecting the irony, irreverence and playfulness of an ATM for NFTs even existing!

Output
A free-standing tiled cubicle set within an inaccessible gallery for a 5 month stint in the heart of the Financial District of NYC; a pop of color contrasting with the surrounding neighborhood.

Role
Creative direction + Design

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