Ralph Lauren Romance - National Tour
 
MISSION - Conception and design of a multi-city pop-up experience that embodied the romance & sentiment of the RL Romance fragrance.

OUTPUT - A dreamy mobile love boat on wheels that dropped anchor in L.A., Houston, Miami, Chicago & NYC. Plenty of UGC and hype thanks to influencer collaboration and super 'gramable fit out.

ROLE - Executive Creative Director @Gradient Experiential