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Ralph Lauren Romance - National Tour
MISSION - Conception and design of a multi-city pop-up experience that embodied the romance & sentiment of the RL Romance fragrance.
OUTPUT - A dreamy mobile love boat on wheels that dropped anchor in L.A., Houston, Miami, Chicago & NYC. Plenty of UGC and hype thanks to influencer collaboration and super 'gramable fit out.
ROLE - Executive Creative Director @Gradient Experiential
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