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(Red)
In the weeks leading up to the sixth Global Fund Replenishment Conference, a collective of the world’s top street artists turned cities around the globe (RED) to drive heat and awareness around the AIDS fight.
Mission
More than 25 unique PAINT (RED) murals and installations were revealed as part of a coordinated campaign across Washington DC, New York, Berlin, London, Paris, Jersey City, Accra, Malmo, Cape Town, New Delhi, Horsens, Nairobi, Manila, Lima, Ho Chi Minh City, Dakar, Oslo, and Lyon. Alongside the murals, (RED) unveiled interactive digital artworks and many other ways to join the fight to end AIDS with PAINT (RED) SAVE LIVES.
Output
At the Replenishment Conference, thanks to (RED) and other donors from all over the world, the Global Fund was able to reach its funding goal of US$14 billion. These funds helped save 16 million lives and get the world back on track to end AIDS, TB, and malaria.
Role
The program was curated by Scott Lawin from the Museum of the Street while we managed on site production worldwide.
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