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The House of Suntory

A mobile pop up touring the US market in order to launch (3) brands at the core of the House of Suntory label.

Spirits

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Mission
Conception & design of a travelling experience to launch Beam Suntory's most recent collection of spirits, equally accommodating the three brands under the House of Suntory label, highlighting their individual personality and educating festival-goers the brand.


Output
An award winning mobile pack & play pop-up 'Tiny House' featuring two simultaneous indoor bar experiences, a rooftop and an outdoor bar & lounge. Designed to reflect Japanese hospitality and the House of Suntory ethos, the interior was an intimate environment à la Golden Gai in Tokyo with the exterior inspired by the Japanese garden aesthetic promoting an elevated connection to the brand.


Role
Executive Creative Direction for Gradient Experiential. 

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