Mission
Create a destination for fashion lovers, press, tastemakers to gather around the Amazon Fashion brand in between fashion shows during the bustling Men NYC Fashion week.

Output
An Amazon Men oasis designed to emulate sports men locker rooms, offering a sense of respite during the hectic week whilst allowing guests to charge their phones, rest up, lock their coats and computers in lockers, have a drink. And like for any major game, Amazon Men hosted a kick off event with a dj party, full bar and games and freebies. 


Role
Creative Direction + Design for David Stark, design & Production.