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Facebook Privacy Madison Square Pop-Up
MISSION - Conception and design of a 'Facebook feeling' holiday pop-up to be discrete yet inviting as this pop-up was to host privacy control demonstrations, talks and mini-workshops for as many people as possible in this high-traffic area.

OUTPUT - A fully modular, pack & play, mobile pop-up designed to have the potential to travel across the US and be a Facebook 'home' enabling its message to be clear and for it to stand out in this high Holiday traffic area.

ROLE - Executive Creative Direction for Gradient Experiential

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