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Maybelline

It's fashion week and it's time for Maybelline House to open its doors again, in the West Village, NYC for days of immersive events and activities.

Beauty

Mission
Conception and design of a Maybelline House celebrating the brand's 10th anniversary as the NYFW beauty sponsor, showcasing a full product line and launching a collaboration with artist Ashley Longshore. 


Output
A playful, feminine New York experience, the façade and NY loft-like space, reflecting the essence of the brand with 1 product highlight per room, an interactive wall of oversized eyeshadow pallets, lipstick chandelier, custom lip color creation and a tattoo studio bedroom.


Role
Executive Creative Direction for Gradient Experiential.

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