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It's fashion week and it's time for Maybelline House to open its doors again, in the West Village, NYC for days of immersive events and activities.


Conception and design of a Maybelline House celebrating the brand's 10th anniversary as the NYFW beauty sponsor, showcasing a full product line and launching a collaboration with artist Ashley Longshore. 

A playful, feminine New York experience, the façade and NY loft-like space, reflecting the essence of the brand with 1 product highlight per room, an interactive wall of oversized eyeshadow pallets, lipstick chandelier, custom lip color creation and a tattoo studio bedroom.

Executive Creative Direction for Gradient Experiential.

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