The Maybelline House
 
MISSION - Conception and design of a Maybelline House celebrating the brand's 10th anniversary as the NYFW beauty sponsor, showcasing a full product line and launching a collaboration with artist Ashley Longshore. 

OUTPUT - A playful, feminine New York experience, the façade and NY loft-like space, reflecting the essence of the brand with 1 product highlight per room, an interactive wall of oversized eyeshadow pallets, lipstick chandelier, custom lip color creation and a tattoo studio bedroom.

ROLE - Executive Creative Direction for Gradient Experiential