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Target

A giant outdoor playground located in Brooklyn Bridge Park and designed for the launch of Target's latest kids' brands, Cat & Jack.

Retail

Mission
Conception and design of a family orientated experience to launch Cat & Jack, the kids clothing brand from Target.



Output
A fairground themed experience installed in the heart of Brooklyn Bridge Park filled with over-sized installations, larger than life playground games and activities for kids and parents to explore and discover.


Role
Creative & Design Direction for David Stark, Design & Production. 

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RETAIL & EXPERIENTIAL MARKETING & POP UPS

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