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Target
A eco-friendly lounge-like structure designed to host TED Talks goers in between conferences in Vancouver, Canada.
Retail
Mission
Conception and design of an environmentally responsible pop up lounge at the Vancouver TED Conference, interpreting its theme "the future you" and Target's emphasis on community.
Output
An interactive architectural installation, engineered from thousands of recycled cardboard tubes, that offered guests an exciting place to meet, regroup and reboot in-between conferences thanks to personalized data portraits, games, comfortable seating and fresh coffee.
Role
Creative & Design Direction for David Stark, Design & Production.
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